WHY DOES BUSINESS NEED DIGITAL MARKETING?

 

It has been more than half year that everyone is suffering from such a depressing phase.  It is not only about one person, one business, one state, or one country, it is about the whole world that how suddenly everything has come to a halt. People are facing may problem because of this but one the biggest impacts of this pandemic is seen on businesses, whether it is small or big. Pandemic affected them so hard that there is no scope to grow and take the business on higher levels.

Digital Marketing though not a new concept but during this crisis time it's the importance of we can say it needs is increasing day by day. It is playing a crucial role in businesses. In this pandemic era as technology is increasing, people are all moving towards digital platforms. So, now it is the right time to use it.  We should not miss this golden opportunity to grow your businesses. Digital Marketing is a combination of full-fledged marketing strategies that include the brand's awareness of our potential target audiences and then convert them into our loyal customers. 

 Some of the benefits of Digital marketing are the following-

1  User-friendly: Digital Marketing helps in generating trust among the customers by creating user-friendly interfaces and strategies that increase faith among the people.

2 Cost Effective:  A well planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

3 Global Reach: It allows us to find new markets and trade globally for investment. It also opens doors to a large audience beyond the physical reach of the offline business to target.

 

4 Right product to Right people: With the help of  'Segmentation' we can divide large number customers into smaller groups and then offer them the product of their need. We can divide them in demographic, age, geographical or many other groups.

5 Analyze Customer Behaviour: Digital marketing tools such as Web Analytics, PPC etc helps in understanding that  what people are looking for and how they interact with our businesses. It is cheap and highly effective in finding the right audience and targeting them accurately.

6 Social currency - Digital marketing helps us in creating online engaging campaigns with the help of content marketing tactic which can contain images, videos, articles than can go through user to user and becoming viral.

7 High conversion ratios - If we have a website, then our customers will only a few clicks away from making a purchase. Various other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate. It will also increase brand loyalty and drive online sales.

 8 Huge return on investment: Nothing matters more to a business than the return on the investment it makes. By applying various method we can have a huge return.

So, as the famous saying goes ' In the middle of crisis, opportunity lies' we also have to grab this opportunity and go with the flow and digital marketing would be very beneficial for our business.

 


Comments

Post a Comment

Popular posts from this blog

To the Girl Who Once Wrote in Silence

Image
Dear Younger Me, I know you’ve been waiting-quietly, patiently-through the months when the words stopped flowing, buried beneath to-do lists, deadlines, and the unrelenting pursuit of “what’s next.” Somewhere between visits and strategy decks, you forgot what your pen sounded like. But I see you now, tucked away in those old posts, full of questions, dreams, and quiet rebellion. And I’m here to tell you, I haven’t forgotten. I’m returning. Not because I’ve reached the top, but because I’ve realized the climb means little if I can’t pause to write about the view. This isn’t the first time I’ve thought of returning. I’ve scribbled in journals during those late-night moments, when my heart overflowed with emotions too big to contain. I’ve written when I needed to scream, or dance, or cry quietly into the pages. That space has always been mine. But the words I wanted to offer to the world? They often hid. I’ve never felt good at expressing myself out loud, out here. And yet! Here I am, r...
Read more

POLYCYSTIC OVARY SYNDROME ( PCOS)

Image
Polycystic ovary syndrome commonly known as PCOS is not merely a new term for most of the women around us. It is one of the most common reproductive health problems nowadays among the teens and the women of childbearing age. Though in most of the societies people don't give much importance to the health-related issues of the women and women also shy away from talking about their health issues and this led to the not the detection of the problem at an early stage and cause a serious problem in the future. PCOS is one of them, so let's talk about this quite common but one of the most complex health issues of the women.  What Actually PCOS is- PCOS is a type hormonal disorder where woman’s ovaries or adrenal glands produce more male hormones than normal and this led to the enlargement of the size of the ovaries with small cysts (fluid-filled sacs) on the outer edges. Common Symptoms- Some common symptoms of PCOS are : Irregular or no periods Excess facial hair and around chest, s...
Read more

DON'T LET SOCIAL MEDIA BE YOUR ESCAPE.

Image
We can't deny the fact that social media is a huge part of our life and its prominence has increased much more since the pandemic. Right now the people are spending more and more time inside their homes and as we can't travel to meet each other social media helping us to stay connected. But social media has positive as well as some negative impact. Nowadays many are people are so absorbed in social media to find an escape from their monotonous life, problems and tasks without realising it and it is creating many problems such as-  Insomnia. Inability to Focus  Stress and Restlessness Overthinking Eye Strain. Neck Pain. Social Anxiety Escapist Behavior. So, don't let social media dominate yourself. It is high time to utilize your time in something which will make your present and future food.   Signs Which Indicate That You Need To Need To Take A Break From Social Media: Can't stop scrolling : Every day you spend a lot of time scrolling for us little sessions here and...
Read more